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It’s so popular that it has become a verb-just like Google and Xerox. Many people have heard of Adobe because of their best-in-class photo-editing app, Photoshop.

1982 – 1993: The Desktop Publishing Revolution

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Fully transitioned from a licensed software company to a cloud SaaS company.

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Made a series of smart acquisitions to broaden their market and move more into the consumer space.Helped create the desktop publishing revolution with some of their first successful software products for designers.To achieve this level of success, Adobe had to make smart product, market, and financial decisions. These decisions have paid off-Adobe closed 2017 with over $7 billion in annual revenue, and they currently have a market cap of over $95 billion. Just like Microsoft or SAP, Adobe has made a lot of tough product decisions over the past 35 years, shifted and reconfigured the business, and maintained a loyal core audience. And that’s only the latest example of how Adobe has continually made difficult and forward-thinking decisions to help the company thrive. This was an incredibly expensive and arduous process, and is almost impossible for a company to get right-but Adobe did it, carving out a permanent place in the changing industry. One of their most impressive moves was their transition from a licensed software company to a completely cloud-based company.

The software company is best known for products like PostScript and Photoshop that paved the way for modern visual design, while acquisitions of companies like Omniture and Macromedia cemented their hold on the market. One that people don’t often think about? Adobe.īut Adobe has made a series of savvy business decisions to stay competitive and successful. When we think about SaaS success stories, here are a few of the companies that come to mind: Salesforce, Shopify, Workday, Zendesk, LinkedIn.

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